Waypoint Assessment
Focus Your
Efforts.
The CBC Waypoint is a business priority assessment that helps you step back from the day-to-day and get a clear view of where focused effort will have the biggest impact on your company.
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✓ 100% Free
Why a Business Priority Assessment Matters
"If we can only move two or three things in the next six months, what should they be?"
1
Solid Ground
Identify which parts of the business are solid and can be safely left alone for now.
2
Silent Blockers
Find where things are "just okay" but quietly limiting your long-term growth.
3
Wasted Energy
Pinpoint areas where you're putting in effort without getting any real return.
4
High Leverage
Uncover major opportunities where a clearer focus could unlock real progress.
Common Questions
What is the Waypoint Assessment?
The CBC Waypoint is a business priority assessment designed to help CEOs and business owners identify their top 3 priorities for the next 6 months. Instead of guessing where to focus, you get a clear, data-driven view of what matters most right now. The assessment evaluates key areas of your business including leadership, operations, sales, and team structure to surface where effort will create the most impact.
How long does it take?
The business priority assessment takes about 20 minutes to complete. You answer straightforward questions about your company, and the system generates a summary of strengths and areas that need attention. No preparation is needed beforehand, and you can complete this business priority assessment from anywhere on your phone, tablet, or computer. Most CEOs finish it between meetings or over a cup of coffee.
Is it really free?
Yes, 100% free with no strings attached. We built the Waypoint as a way for business owners to get immediate value before ever joining a peer group. There is no credit card required, no obligation, and no sales pitch at the end. You get your results, and you decide what to do next. Thousands of dollars worth of clarity for zero investment.
Who is this for?
This business priority assessment is designed for CEOs and owners of companies with 10 to 100 employees in trades, manufacturing, and construction. If you feel stretched thin, unsure where to invest next, or stuck making every decision yourself, the Waypoint will give you clarity. Research from Harvard Business Review consistently shows that strategic focus is the single biggest lever for growing companies.
What happens after I complete it?
You receive an emailed summary of your results highlighting your strengths and the areas holding you back. The report breaks down where your business is solid, where silent blockers are limiting growth, and where you may be wasting energy without real return. This business priority assessment gives you the clarity to act immediately. From there, you can book a free session with a Creative Business Council expert to discuss your priorities and build a plan. Many owners then explore our peer group masterminds for ongoing accountability.
Who is Creative Business Council?
Over 30 years supporting business leaders through CEO roundtables, leadership development, and organizational coaching. We exclusively serve trades, manufacturing, and construction companies in the Minneapolis metro area. Our business priority assessment and diagnostic tools have helped hundreds of companies identify hidden inefficiencies, clarify hiring decisions, and build leadership teams that operate without the owner in every conversation. Learn more about our team.