Waypoint Assessment

Focus Your Efforts

The CBC Waypoint Assessment helps owners step back from the day-to-day and get a clear view of where focused effort will have the biggest impact. It’s a structured way to sort through competing priorities so you’re not guessing what to work on—you’re choosing it on purpose.

CBC members use the Waypoint as a regular checkpoint every six months to keep effort, investment, and leadership energy pointed in the right direction.

Why It Matters

As your business grows, everything starts to feel important. Fires, opportunities, ideas, and “we should really…” conversations compete for the same limited time and resources.

The Waypoint Assessment gives you a simple, objective way to answer one core question:

If we can only move two or three things in the next six months, what should they be?

It turns that answer into a starting point for deeper conversations with your team and inside your CBC peer group.

What It Reveals

The Waypoint focuses less on personality and more on where the business needs attention. It helps you see:

  • Which parts of the business are solid and can be left alone for now

  • Where things are “just okay” but quietly limiting growth or stability

  • Areas where you’re putting in a lot of effort without getting much return

  • High-leverage opportunities where a clearer focus could unlock real progress

You walk away with a short, focused list of priority areas most likely to drive the biggest impact to your organization.

 

Ready to find your focus?
Get clarity on your top priorities in about 20 minutes.
Start Assessment Already a CBC Member? Log in here

How It Works

  • Complete the Assessment (≈20 min)
    The owner or CEO answers straightforward questions to capture a clear snapshot of the business.
  • Receive Instant Results
    You’ll get an emailed summary highlighting strengths, patterns, and areas that may need more focus.
  • Schedule Your Strategy Session
    Book time with a CBC expert to review your results, discuss what they mean for your business, and set your top two or three priorities for the next six months.
  • Apply & Revisit
    Use your results to guide team conversations and peer group discussions. Members revisit the Waypoint every six months to measure progress and stay aligned.

Get Your Waypoint Assessment

You can use the Waypoint Assessment as a one-time clarity tool or build it into an ongoing rhythm with CBC.

Two ways to access it:

  • Included with CBC Membership: Join CBC today! 
    CBC members complete the Waypoint every six months as part of their regular cadence. Each assessment includes a review with a CBC expert, and the results are used to shape peer group conversations and track progress over time.

  • Standalone Assessment: $199
    Not ready to join CBC yet? You can complete a single Waypoint Assessment and meet with a CBC expert to review your results and identify your top priorities. If you choose to become a member later, your Waypoint becomes the starting point for your peer group work.