Run the Dials of Differentiation exercise with your team today, and you’ll walk into Friday’s meeting aligned.

Why it changes the game

Yesterday your leadership call ended with polite nods and zero real agreement. Sales pushed speed, ops argued capacity, finance clung to margin. The very next email thread proved nobody was on the same page.

Today, the Dials exercise rewires that conversation.

  • Each leader spends ten quiet minutes marking what they believe really wins business.

  • The mismatches pop out immediately; debate turns into clear decisions.

  • A single page becomes a shared language for pricing, product mix, and even which customers to avoid.

Get one of our our most requested tools: Dials of Differentiation!

  • Get everyone in the room talking about what really matters
  • See where you’re aligned—and where you’re not
  • Plan your next 90 days with confidence

Join CBC and bring your results to a CBC Peer Group to stress-test the plan with leaders like you.

Become a member

Want an even bigger lift?


Bring your fresh Dials insights to a CBC peer council and let operators who have already crossed this bridge:

      • Stress-test your plan against hard-won experience.

      • Hand you shortcuts that skip months of trial and error.

      • Turn “culture problem” into a growth playbook you can measure.

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